KOMUNIKI
Country specific seminars - become familiar with the alien Country specific seminars - become familiar with the alien Country specific seminars - become familiar with the alien Country specific seminars - become familiar with the alien Country specific seminars - become familiar with the alien Country specific seminars - become familiar with the alien Country specific seminars - become familiar with the alien KOMUNIPASS Essentials for Competent Action and Intercultural Communication KOMUNIPASS International Market Expansion and Intercultural Marketing KOMUNIPASS Intercultural Team Development and Management KOMUNIPASS Co-operation Management KOMUNIPASS Intercultural Negotiation KOMUNIPASS Intercultural Project Management KOMUNIPASS Expatriate Preparation Strategy Workshop  Liabilities of Foreignness  International Growth / Global Integration Strategy Workshop  Liabilities of Foreignness  International Growth /  Global Integration KOMUNIPASS Länderspezifische Seminare KOMUNIPASS Länderspezifische Seminare KOMUNIPASS Länderspezifische Seminare KOMUNIPASS Länderspezifische Seminare KOMUNIPASS Länderspezifische Seminare KOMUNIPASS Länderspezifische Seminare KOMUNIPASS Länderspezifische Seminare KOMUNIPASS Grundlagen: Der interkulturelle Führerschein KOMUNIPASS Internationale Expansion und interkulturelles Marketing KOMUNIPASS Interkulturelle Teambildung und Führung KOMUNIPASS Management von Kooperationen KOMUNIPASS Interkulturelle Verhandlungsführung KOMUNIPASS Interkulturelles Projekt Management KOMUNIPASS Vorbereitung auf den Auslandseinsatz (Expatriate Preparation) Strategie Workshop  Liabilities of Foreignness  Internationale Expansion /  Globale Integration Strategie Workshop  Liabilities of Foreignness  Internationale Expansion /  Globale Integration

KOMUNIPASS International Market Expansion and Intercultural Marketing

Becoming popular in foreign markets

Foreign direct investment may lead to an ever-growing revenue source in the long run. In stark contrast, investments in new products usually produce only a cash flow stream which is limited by the gradually decreasing life cycle of a particular product. Expansion abroad offers therefore a compelling opportunity for growth. However, corporate performance varies: some companies make huge profits, while others keep accumulating losses. There are numerous enterprises that struggle hard to achieve success abroad. And many of them fail.

Why is one company so successful while another one in comparable circumstances fails?

Numerous studies prove that successful companies follow a clear and consistent expansion pattern over time. They stay consciously in control of the process of internationalisation and follow a set of basic principles that cause their expansion to unfold in a consistent pattern.

Contents / Focus Areas

  • Success factors and internationalisation requirements
  • Controlled expansion: principles for continuous and sustainable growth
  • Development of an intercultural, generic expansion strategy (iterative and incremental)
  • Outlines of the expansion pattern
  • Criteria for partnerships and acquisitions
  • Expansion planning by using the cultural map
  • Market classification and potential market entry strategies
  • Impact of expansion on the organizational structure
  • Adaptation and integration of experiences and assets
  • Importance and design of organisational culture
  • Development of a generic brand culture
  • Customers’ values and expectations

Your Benefits

You will get familiar with the key factors and practices for international growth and intercultural marketing. This workshop is meant to help you develop concrete proposals and recommendations to be implemented in your business.

Who should participate?

  • top managers, experts, consultants, university and business school teachers engaged in subject areas like global integration, expansion strategy, international marketing, market entry planning, mergers & acquisitions (M&A), cultural due diligence, post merger integration, joint venture, cooperation management.

Note:

To attend this seminar, the fundamentals, skills and knowledge  taught and developed in the KOMUNIPASS Basic Module are a pre-requisite. Participation in the Basic Module is therefore mandatory. Alternatively, you can also complete the Basic Module in the form of self-study with the help of our affordable eBook-based Training (KOMUNIPASS Corporate Edition), by.

Ever considered becoming a sustaining member?
Do good and receive good in return - Support our Academy as a
sustaining member and let your business benefit from it in return! >> Read more…

GO TOP

KOMUNIKI PROJECT is supported by

This place ist booked for YOUR COMPANY PRESENTATION

This place ist booked for YOUR COMPANY PRESENTATION

Surely in Good Company

We support KOMUNIKI ...

» read more

KOMUNIPASS eBook Training CORPORATE EDITION